Helping to create a consistent image for all products and a brand recognition were the main tasks of this project. This Corporate Product Design language should work as an holistic tool to express the brand values regarding the complete portfolio by following a common thread across all divisions, categories and businesses. The results are a series of guidelines that support Franke in giving a consistent, authentic and long-term brand perception. It also transfers aesthetical aspects of integration, durability, high-value and excellent performance, into a market perception that customers can recognize throughout the whole FRANKE range of products.
Kitchen and Bath