ISH Frankfurt
14-18.03.2017

Browse our latest products presented at the ISH fair in Frankfurt.
Stay tuned for our report at #NOA Buzz after the event!

HANSADESIGNO
Design faucent family for lifestyle bathrooms.



HANSAEMOTION Wellfit
With alternating hot and cold water body treatment.



KWC K01
The whole performance is in the user's hand.



KWC B02
Urban lifestyle bathroom faucet with hybrid user interface.



Beyond
The new luxury line that reinforces your well-being in your urban life.



Carmen
The collection that brings vintage charm into modern bathrooms.



Storia
Create and configure your individual washplace solution with the Storia furniture system.



TECEfilo
The architectural oriented and super flat touch-free flush plate for urinals will set a new standard in design and planning possibilities.



Zenia
The new innovative and multifunctional towel dryer for more comfort and pleasure in your bathroom.



Solva
Minimal and timeless shower enclosure design for any application.



Seo
Fire experience on the level of smart assistance and individualization.

ISH Special Open ISH 2017

Innovation Strategy for Shower Toilets in cooperation with TECE

Paring Down to the Essentials for the Middle segment

When TECE decided to enter the growing market for shower toilets, their strategy was to focus on the middle segment business. This was done to aim at a broader market and to cater their own customers´ growing desires for hygiene. As part of our partnership with TECE, we supported them in the development of an innovative product design strategy to be competitive in this price sensitive segment: consistent functional reduction down to the essentials, coupled with top-quality product aesthetics. We included all the comfort and functionalities required for washing toilets, but without the expensive electronics, pumps or electrical water heating. The result helped TECE achieve their goal of providing comfort, perfect hygiene, and excellent design to their customer with an affordable price.

Client

TECE

Expertise

Product Strategy

Area

Bath