Product Design Language for KWC

The evolution of an Iconic Swiss Brand

During the course of 15 years, we have supported KWC in the definition and further development of their Product Design Language. This is strongly based on their own brand values of innovation, precision and aesthetics. We conceived it as a living organism, growing and expanding without losing their core identity. The result was a series of design guidelines which have shaped solutions that have broken the boundaries of design and user expectations, by creating iconic products based on new technologies, consumer insights and revolutionary aesthetics.




Product Strategy


Kitchen and Bath