ISH Frankfurt
14-18.03.2017

Browse our latest products presented at the ISH fair in Frankfurt.
Stay tuned for our report at #NOA Buzz after the event!

HANSADESIGNO
Design faucent family for lifestyle bathrooms.



HANSAEMOTION Wellfit
With alternating hot and cold water body treatment.



KWC K01
The whole performance is in the user's hand.



KWC B02
Urban lifestyle bathroom faucet with hybrid user interface.



Beyond
The new luxury line that reinforces your well-being in your urban life.



Carmen
The collection that brings vintage charm into modern bathrooms.



Storia
Create and configure your individual washplace solution with the Storia furniture system.



TECEfilo
The architectural oriented and super flat touch-free flush plate for urinals will set a new standard in design and planning possibilities.



Zenia
The new innovative and multifunctional towel dryer for more comfort and pleasure in your bathroom.



Solva
Minimal and timeless shower enclosure design for any application.



Seo
Fire experience on the level of smart assistance and individualization.

ISH Special Open ISH 2017

Product Strategy support for European Markets for ORAS

Product Strategy and Portfolio Planning for ORAS and HANSA

When the ORAS Group acquired HANSA – with whom we have been working successfully for more than 10 years – in 2015, they approached us with an exciting challenge: to support them in the definition of a new Product Strategy and Portfolio Structure for both brands. This should work for the 20 markets in which ORAS is present, creating new synergies between the brands and avoid possible market segment overlapping.

The result was not only the development of two respective Product Strategies with distinct Product Portfolios, but also the creation of a Product Design Philosophy.

Client

Oras Group

Expertise

Product Strategy

Area

Bath