The German buying group GSH assigned NOA to develop a new product and brand concept for their exhibition business. ​

Recognising that users are often overwhelmed by a large selection of bathroom products that may not fit together, NOA developed a system which not only satisfies to customers’ varying functional and price requirements, but also ensures seamless integration between the different elements.​

The result was a versatile, uniquely user-centred product program that allows the seller to cater to the individual preferences of their customers without having to include products from other manufacturers.​

All products were designed with a focus on user-friendliness, sustainability and timelessness.​

Under the slogan: "Make the bathroom your bathroom", and alongside the collection, GSH inspired a broad user group, introducing a completely new brand “SCALIDO”, also accompanied by a new ​seamless integration between the different elements.​

The result was a versatile, uniquely user-centred product program that allows the seller to cater to the individual preferences of their customers without having to include products from other manufacturers.​

All products were designed with a focus on user-friendliness, sustainability and timelessness.​

Under the slogan: "Make the bathroom your bathroom", and alongside the collection, GSH inspired a broad user group, introducing a completely new brand “SCALIDO”, also accompanied by a new marketing & sales channel.​